Privacy Policy

1. Introduction

I'm Alive ("we", "our", or "us"), operated by WebMobi, is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application and website (collectively, the "Service").

By using our Service, you agree to the collection and use of information in accordance with this policy. If you do not agree with this policy, please do not use our Service.

2. Information We Collect

2.1 Information You Provide

We collect minimal information necessary to provide our service:

Email address - For account authentication and sending alerts
Name - For display purposes and personalized alerts to your contacts
Timezone - To schedule check-ins at your local time
Check-in times and notes - To track your wellness history
Emergency contact information - Name, phone, email, and relationship to send alerts when needed
Check-in photos (planned -- Lifetime and Family plans) - Optional photo attached to your daily check-in, shared with your emergency contact
In-app feedback and NPS scores - When you respond to optional feedback prompts within the app

2.2 Automatically Collected Information

Push notification token - To send reminders and alerts
Device type and OS version - For app compatibility and troubleshooting
App usage data - Check-in patterns and feature usage (anonymized)
Email engagement data - Open rates and click tracking for onboarding and report emails, used to improve communication relevance
Device activity signals (planned -- opt-in, paid plans only) - App opens, charging patterns, and motion detection for passive safety tracking

2.3 GPS Location Data (Planned)

GPS location coordinates are a planned feature available only on the Family plan. Location sharing is strictly opt-in and must be enabled by you in Settings. When enabled, your coordinates are attached to your check-in and shared only with your designated emergency contact(s). Location data is retained for 7 days and then automatically deleted.

3. Information We Do NOT Collect

We are committed to minimal data collection. We do NOT collect:

Health or medical information
Contact list or address book
Device identifiers for advertising
Browsing history
Financial or payment information (payments are handled by Apple/Google via RevenueCat)
Biometric data
Phone calls, text messages, or content from other apps

4. How We Use Your Information

Your information is used solely to provide and improve our Service:

Authenticate your account and maintain security
Send check-in reminders at your scheduled time
Alert your emergency contact if you miss a check-in
Display your check-in history within the app
Send important service updates and notifications
Improve app functionality and user experience
Respond to support requests

5. SMS Communications

For users on the Family plan, emergency alerts may be sent to your designated emergency contact via SMS using Twilio (from +1 661-518-2541). SMS is used exclusively for safety-related escalation alerts when you miss a check-in.

Your emergency contact can reply OK to acknowledge the alert or STOP to unsubscribe from SMS alerts
SMS is available on the Family plan only
We do not use SMS for marketing or promotional messages
Standard messaging rates from your contact's carrier may apply

6. Email Communications

We send the following types of email communications:

Onboarding drip sequence - A 10-day series of emails to help you get the most out of the app after sign-up
Weekly safety reports - A summary of your check-in activity sent to you and optionally to your emergency contact
Emergency alerts - Sent to your emergency contact when you miss a check-in
Service updates - Important changes to the app or these policies

Every non-essential email includes an unsubscribe link. You can opt out of onboarding and report emails at any time. We do not sell or share email addresses with third parties for marketing purposes.

7. Passive Activity Tracking (Planned Feature)

We are developing a passive activity tracking feature that monitors basic device signals to detect potential inactivity without requiring a manual check-in. This feature will be opt-in only and available on paid plans.

What we track:

App opens and interaction timestamps
Device charging patterns (plugged in / unplugged)
Device motion detection (accelerometer-based activity)

What we do NOT track:

Location (unless separately opted in on the Family plan)
Phone calls, text messages, or call logs
Browsing activity or content from other apps
Contacts, photos, or files on your device

Data retention for passive tracking:

Raw activity signals are deleted after 7 days
Daily activity summaries (e.g., "active" / "inactive") are retained for 90 days

Passive tracking is opt-in only and can be disabled at any time in your app Settings. Basic passive tracking is available on the Lifetime plan; full passive tracking (including motion detection) is available on the Family plan.

8. Data Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties.

We may share information only in the following circumstances:

With your designated emergency contact - Check-in status and alerts only, as part of core service functionality
With service providers - Who help us operate the app (cloud hosting, email delivery, push notifications) under strict confidentiality agreements
Legal requirements - If required by law, court order, or government request
Safety - To protect the rights, property, or safety of our users or others
Business transfers - In connection with a merger, acquisition, or sale of assets (with notice to users)

8.1 Service Providers

We use the following third-party services:

Supabase - Database and authentication (data stored in secure cloud)
Expo - Push notification delivery
Amazon Web Services (SES) - Email delivery for alerts, onboarding, and reports
Twilio - SMS delivery for emergency alerts (Family plan)
RevenueCat - Subscription and in-app purchase management
Vercel - Website hosting and analytics
Mixpanel - Product analytics (anonymized usage data)
Sentry - Error tracking and crash reporting

9. Data Security

We implement appropriate technical and organizational security measures including:

Encryption in transit (TLS/HTTPS for all communications)
Encryption at rest for stored data
Secure token storage on device
Row-level security (RLS) policies on our database
Regular security audits and updates
Access controls and authentication requirements

While we strive to protect your information, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security.

10. Data Retention

We retain your data as follows:

Account data - Retained while your account is active
Check-in history - Retained for 12 months, then automatically deleted
GPS location data - Retained for 7 days, then automatically deleted
Passive tracking signals - Raw signals deleted after 7 days; daily summaries retained for 90 days
Email engagement data - Retained for 90 days
User feedback - Retained for 24 months
After account deletion - All personal data deleted within 30 days

You can request deletion of your account and all associated data at any time.

11. Your Rights

Depending on your location, you have the following rights under applicable privacy laws:

GDPR (European Union / United Kingdom)

Access - Request a copy of your personal data
Rectification - Request correction of inaccurate data
Erasure - Request deletion of your data ("right to be forgotten")
Restriction - Request restriction of processing
Portability - Request export of your data in a portable format
Object - Object to certain types of processing

CCPA (California, United States)

Right to Know - Request what personal information we collect and how it is used
Right to Delete - Request deletion of your personal information
Right to Opt-Out of Sale - We do not sell your personal information, so this right is automatically satisfied
Non-Discrimination - We will not discriminate against you for exercising your privacy rights

DPDP Act (India)

Access - Request a summary of your personal data and processing activities
Correction - Request correction or completion of inaccurate data
Erasure - Request erasure of your personal data
Grievance Redressal - Right to file a grievance regarding data processing

How to Exercise Your Rights

To exercise any of these rights, you can:

Email us at support@webmobi.com
Delete your account directly in the app (Settings > Delete Account)

We will respond to verified requests within 30 days (or sooner where required by law).

12. Children's Privacy

Our Service is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

13. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place to protect your data in accordance with this Privacy Policy.

14. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by:

Posting the new policy on this page
Updating the "Last updated" date
Sending an email notification for significant changes

Your continued use of the Service after changes constitutes acceptance of the updated policy.

15. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us:

Company: WebMobi
Service: I'm Alive - Daily Safety Check-In App
Effective Date: March 2026